Four countries, four rhythms, one ad structure.
For jewelry e-commerce brand Goldia, we manage a Google and Meta advertising setup that scales separately in the US, UK, Canada and Australia. Each market runs on its own budget, feed and calendar.
- Client
- Goldia
- Industry
- Jewelry e-commerce
- Markets
- USA, UK, Canada, Australia
- Service
- Google Ads, Meta Ads, measurement
Illustrative interface view.
The need
Goldia is a jewelry brand selling to four countries. When all countries sit in the same campaigns, budget flows to the market with the cheapest clicks and the other markets cannot generate data.
Jewelry is a high-basket, long-consideration product. The advertising needs to handle both discovery and return visits within the same structure.
Approach
We manage each country as a separate account: country-level Merchant Center feeds, country-level Performance Max and search campaigns, and country-level Advantage+ shopping campaigns on Meta.
Budget decisions follow each country's own season. Valentine's Day may matter in one market and New Year in another; the calendar is planned separately.
Highlights
Tracking
GA4, the Google Ads conversion tag and Meta Conversions API work together. Purchase values are passed per currency, so each market's return can be read in its own currency.