Tracking first, because without tracking, optimization is guesswork.
A campaign launched with broken conversion tracking feeds the algorithm the wrong signals. That's why tracking isn't a separate package for us. It's the first step of every project.
Who is it for?
- Advertisers who don't know which channel actually sells
- Businesses that moved to GA4 but don't trust their reports
- Businesses that want to see phone, WhatsApp and form leads separately
- Sites that need to fix cookie consent and KVKK compliance
What sets the scope, and what we don't do
What sets the scope and fee
- Number of events and conversions to track
- Number of ad platforms to connect
- Need for server-side tagging
- The site's platform and access to its code
Our honest limits
- We don't set up tracking that collects personal data without user consent.
- We don't define conversions to make numbers look better than they are. What each event means is written down clearly.
What's included in tracking work?
Tracking audit
We identify existing tags, conversion actions and double-counted events. We tell you in writing what's reliable and what's broken.
Tracking plan
We define what each event means for your business: form, call, WhatsApp, add to cart, purchase.
GA4 and Tag Manager
We bring all tags into a single Tag Manager container. GA4 events and parameters are set up according to the plan.
Ad conversions
Google Ads conversions, Meta Pixel and Conversions API, and TikTok Pixel are set up. Server-side events are deduplicated.
Consent Mode v2 and KVKK
The cookie banner and Consent Mode v2 are connected correctly. For visitors who don't consent, cookieless signals are sent in line with the rules.
Reporting dashboard
We build a clear dashboard that shows every channel on one screen.
How do we work, step by step?
- AuditThe current setup is reviewed and issues are listed.
- PlanThe events and conversions to track are defined together.
- SetupTags, events and consent management are set up.
- VerificationTest conversions confirm each event works correctly.
Projects we run with this service
Öner Hukuk ve Danışmanlık
We manage the corporate website and measurement setup of law and mediation firm Öner Hukuk ve Danışmanlık. Requests from the form, phone and WhatsApp are visible separately.
Goldia
For jewelry e-commerce brand Goldia, we manage a Google and Meta advertising setup that scales separately in the US, UK, Canada and Australia. Each market runs on its own budget, feed and calendar.
Questions about measurement
Why measurement before ads?
Google's and Meta's bidding systems learn from the conversions you measure. If measurement is wrong, the algorithm learns to find the wrong people and your budget flows there. That is why we never launch ads before measurement is in place.
Is Consent Mode v2 mandatory?
Google has effectively made it mandatory for users in Europe. In Türkiye, cookie consent must be managed properly under KVKK. A correct setup protects both legal compliance and measurement quality.
Can we measure WhatsApp clicks?
Yes. We measure clicks on WhatsApp and phone buttons as separate events. Whether a conversation turns into a sale can be tracked with a simple feedback routine we set up together with you.
Do you delete the existing setup and start over?
Not unless we have to. We audit first, keep what works and fix what is broken. Continuity of historical data matters too.
Related services
First, let's look at where you stand.
Free digital audit: we tell you in writing where you are losing budget or traffic.