Case studyGoogle Ads

People looking for a mansion in Mardin should call us first.

We manage a Google Ads account for the Mardin boutique hotel Helen Olimpos Konağı, built around the fact that bookings come by phone and WhatsApp.

Client
Helen Olimpos Konağı
Industry
Boutique hotel
Location
Artuklu, Mardin
Service
Google Ads, measurement

Illustrative interface view.

The need

At a boutique hotel, guests often prefer to call or message on WhatsApp instead of using a booking engine. So what the account needs to measure is calls and messages, not forms.

Accommodation searches in Mardin vary greatly by season and weekend, and the competition is the big booking platforms.

Approach

Campaigns are split by intent: brand searches, general searches like "Mardin boutique hotel" and experience searches like "stone mansion" or "hotel with Mesopotamia view" are managed separately.

Ads lead with a call asset and a WhatsApp link. The landing page answers the same question: rooms, the view and one-tap contact.

Highlights

Intent-based campaignsBrand, generic and experience searches never mix.
Call assetOn mobile, visitors can call the hotel straight from the ad.
WhatsApp-firstMessage clicks are measured separately and sent to the account as a signal.
Five-language siteForeign guests land on a page in their own language.
Seasonal budgetsDaily budgets adjusted for weekends and peak season.
Negative keyword listJob, free and irrelevant searches are excluded from day one.

Tracking

Phone clicks, WhatsApp clicks and booking requests are defined as separate key events in GA4 and passed to Google Ads. The account is optimized on these signals.

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