Show up right while users are discussing your topic.
Advertising in ChatGPT is a new space, and users there are trying to solve a question. A less crowded channel for early movers, but still in its learning phase.
Who is it for?
- Brands that want to try new channels early
- Businesses whose products or services are bought after research
- Industries where competition on Google and Meta has become very expensive
- Patient businesses that can set aside a test budget
What sets the scope, and what we don't do
What sets the scope and fee
- Whether the platform is available in your target market
- Number of campaigns and messages to test
- Whether tracking is already in place
- Whether it's managed alongside other channels
Our honest limits
- We don't promise firm results for a new channel. There isn't even an industry benchmark yet.
- Targeting options aren't as advanced as Google and Meta. We don't hide that.
- We never use total or lifetime budgets. We only use daily budgets.
What's included in ChatGPT Ads work?
Fit assessment
We tell you whether this channel makes sense right now for your industry, target market and product. If it doesn't, we recommend waiting.
Account setup
The ad account is opened in your name, and payments go from your card directly to the platform.
Message and offer design
We write ad copy in a helpful tone that fits the conversation. An offer that answers the user's question stands out.
Tracking
We track visitors from this channel separately in GA4. Since the platform's own reporting is new, we verify the data together.
Controlled testing
Campaigns always launch on daily budgets. We don't use total budgets. That's how we stop spend from burning out in a single day on new channels.
Learnings report
At the end of the test, we write down clearly what worked and whether it's worth continuing.
How do we work, step by step?
- AssessmentWe discuss whether the channel fits your business.
- SetupThe account and tracking are prepared.
- Small testA limited test runs on the daily budget you approve.
- DecisionBased on the data, we decide together to continue, adjust or stop.
Questions about ChatGPT Ads
What do ads look like in ChatGPT?
Ads appear inside the conversation, separate from the answer and labeled as ads. The platform is still developing the format and rules, so we check the current state together before setup.
What's the advantage of getting in early?
New channels have fewer advertisers, which means less competition. You also become one of the first brands to learn the channel. In return, you work with less data and more uncertainty.
Why only daily budgets?
On new platforms, spend pace can be unpredictable. A daily budget puts a clear cap on how much can be spent in a day. We apply this rule on every channel, but it matters most here.
Will it replace Google Ads?
Not right now. We see ChatGPT Ads as a test added to your existing channels. We recommend keeping your main budget in proven channels.
Related services
First, let's look at where you stand.
Free digital audit: we tell you in writing where you are losing budget or traffic.