A firm that knows which channel is calling.
We manage the corporate website and measurement setup of law and mediation firm Öner Hukuk ve Danışmanlık. Requests from the form, phone and WhatsApp are visible separately.
- Client
- Öner Hukuk ve Danışmanlık
- Industry
- Law firm
- Location
- Bakırköy, Istanbul
- Service
- Web, GA4 measurement audit
The need
Öner Hukuk is a firm practicing law in many areas such as family, criminal, rental, inheritance, employment and enforcement law, and also offering mediation in employment and commercial disputes. Initial consultations can take place at the office or online.
Requests come in three ways: the contact form, phone and WhatsApp. How much each is used needs to be clear. On top of that, law firm promotion must stay within the strict limits of professional rules.
Approach
We audit the GA4 setup regularly. Form submissions (generate_lead), phone clicks and WhatsApp clicks are defined as separate key events, so each channel can be tracked on its own.
We use language on the site that complies with the ban on legal advertising. No promises, comparisons or solicitation. Practice areas and the option of an online legal consultation are explained plainly.
Highlights
On mobile
Technical
Three separate key events in GA4: generate_lead, phone click and WhatsApp click. Each inquiry route appears under its own name in reports, so the firm can track which channel is used, one by one.