Case studyGoogle Ads, Meta Ads & SEO

People with allergies look for information first.

We manage search, social media and organic content under one plan for Hepa Alerji, which sells HEPA air purifiers and anti-allergy bedding.

Client
Hepa Alerji
Industry
Health e-commerce
Location
Türkiye
Service
Google Ads, Meta Ads, SEO

Illustrative interface view.

The need

Someone with allergies looks for information before buying: "how to prevent dust mites", "what does a HEPA filter do". The purchase comes at the end of that research.

Ad policies are strict for health-adjacent products; claims and promises can get ads rejected.

Approach

Channels are split along the decision journey: SEO meets people looking for information, Google Ads catches people looking for the product, and Meta reaches people with allergies who do not know the product yet, with short videos and visuals.

Ad copy is written in a claim-free tone that complies with health policies.

Highlights

One planAds and SEO work from the same keyword map.
Informational contentGuides on allergies and cleaning meet organic search demand.
Shopping campaignsGoogle Shopping and Performance Max from the product feed.
Meta creative testingShort video and image sets are tested regularly.
Policy-safe copyAd copy with no health claims.
Seasonal calendarProducts highlighted around pollen season and spring.

Tracking

GA4 e-commerce events, Google Ads conversions and Meta Pixel + Conversions API work together. The same report shows which channel brings discovery and which brings sales.

Next projectMagazin Burada
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