Case studyLocal SEO

How does a firm that cannot advertise show up in search?

Advertising by lawyers is limited by professional rules. We build Öner Hukuk ve Danışmanlık's visibility with local SEO and informative content instead of ads.

Client
Öner Hukuk ve Danışmanlık
Industry
Law firm
Location
Bakırköy, Istanbul
Service
Local SEO, content

Illustrative interface view.

The need

For searches like "Bakırköy lawyer" or "divorce lawyer Istanbul", the first results are usually map listings. The firm needs to be visible there.

Law firm promotion cannot use promises, comparisons or solicitation; the content has to be informative.

Approach

We keep the Google Business Profile complete: categories, opening hours, service areas and regular posts. The site has a separate, informative page for each practice area.

On the blog, we plan articles that answer the legal questions people ask most, in plain language.

Highlights

Business ProfileCategories, service areas and hours complete.
Practice area pagesA separate, informative page for each area of law.
Within professional rulesNo promises and no solicitation.
Frequently asked questionsPlain answers to the questions people actually ask.
Map listingsConsistent details on Google, Apple, Yandex and Bing Maps.
Structured dataLegalService and FAQ markup.

Technical

LegalService structured data, NAP (name, address, phone) consistency, map listings and Search Console tracking.

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