Case studyWeb design

A website whose curtains actually close.

We manage Hilal Mefruşat's multi-page static website, set in the store's own showroom and moving between day and night with its curtains.

Client
Hilal Mefruşat
Industry
Curtains & home textiles
Location
Ataşehir, Istanbul
Service
Web design, SEO foundations, measurement
Hilal Mefruşat sitesinin gündüz görünümüHilal Mefruşat sitesinin gece görünümüDayNight

Drag the line: the same page, two ways.

The need

Hilal Mefruşat is a neighborhood shop that, alongside sheer, drape, roller, zebra, pleated, venetian and blackout curtains, also offers upholstery fabric, wallpaper, mosquito nets and curtain sewing. The shop takes the measurements and does the installation.

The need is simple but hard: visitors should see how a curtain will look in their home, browse the product range without getting lost and request a measurement appointment in one tap.

Approach

The site is designed like a living room, not a catalog. On opening you see a large, sunlit room. Switching to night, the screen does not go dark at once: the room darkens as the blinds close and brightens as they open.

This rule applies to every theme button on the site: the one in the header, the one on the opening screen and the one on each curtain type's page. Putting visuals before speed on this site is a deliberate choice.

Highlights

Night arrives with the curtainsWhen the theme changes, the screen does not go dark all at once: the blinds close slowly and the room darkens with them.
Each curtain with its own mechanismZebra, roller, pleated, venetian… Each type's page shows that curtain's real opening and closing motion. The drape stays still, because in real life it does too.
Try colors, pick a curtainVisitors try the drape in different colors and, with a short quiz, see which curtain suits their room and roughly how much fabric they need.
The shop takes the measurementsNowhere is measuring presented as a chore for the customer. A measurement appointment is requested on WhatsApp with one tap.
Time-aware headerWhen the shop is open, the header shows the phone number; when it is closed, it says "Closed now" and the opening time.
Real work galleryInstallation photos from the Google Business Profile are sorted by type and showcased on the Work page.

On mobile

Mobil görünüm
Day
Mobil gece görünümü
Night

Technical

A multi-page static website built without WordPress. Clean URLs without extensions, a separate page for each curtain type, at least one blog post per type, a KVKK and cookie panel, required legal pages, consent-based measurement (Consent Mode v2) and llms.txt. The site is deployed with Git; every change can be rolled back.

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